How To Create An Effective Successful Shoe Store Commercial (Part 2 of 2)

In Part One of this abbreviated series, a local shoe store commercial was dissected because it was so ineffective.

Here is that audio again:

If I were spending the money for the airtime, here is the commercial I would have aired:

Hear how much more direct the second one is?

The one I produced is simple, clean, poses a problem that many people (including myself) have experienced, and then resolves that problem. Yes, it approaches the sales target from a different angle, but one that is easily related to.

If you would like to use the second (dry voice) commercial for a shoe store in your area, feel free to. If you do use it, I’d love to hear about the results after it airs.

**NOTE** Due to Independence Day on Monday, my next posting will be Tuesday, July 5th. Try to keep all your fingers intact and attached this weekend. :)

http://www.timburtmedia.com

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About timburtmedia

Commercial Advertising Marketing Professor - world-wide audio producer, voice-over talent, copywriter.
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One Response to How To Create An Effective Successful Shoe Store Commercial (Part 2 of 2)

  1. rodspots says:

    Nice work, Tim — right to the point. Immediately engages the target prospect, identifies potential problem with online competitor, presents solution provided by the advertiser, followed by a clear call to action.
    Comparing the two spots, I’m reminded of something the late Jim Williams used to drum into his students, quoting Ogden Nash:
    “A simple rule of thumb. Too clever is dumb.”
    Bingo!

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