Monthly Archives: December 2013

Advertising = A Share Of Stock – Expert Marketer Tim Burt Explains

Posted on December 23, 2013 by timburtmedia

One of the most frequent complaints I hear about advertising from business owners is: “I tried (radio, television, web, direct mail, billboards, etc.) and it “didn’t work”.  What they’re really saying (the “meta” message) is: it is or was a poor … Continue reading →

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The Rampant Misuse Of The Word “Branding” – Advertising Expert Tim Burt Explains

Posted on December 16, 2013 by timburtmedia

In advertising/marketing circles, you’ll hear many people carelessly throw around the term “branding” when referring to a commercial (radio, t.v., web, etc.). I guess it’s because the term “positioning” (which is actually what an advertisement does) isn’t as sexy. “Branding” … Continue reading →

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Posted in Advertising, Advice, Commercial, magazine, print, radio, Television, video | Tagged , , , , | 3 Comments

[Video] Ed Norton Droid Morgue Ad Critique – Tim Burt Reviews

Posted on December 5, 2013 by timburtmedia

Ed Norton wakes up in a morgue, grabs his Verizon Droid phone, and recalls the past 48 (interesting) hours Continue reading →

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