The first 2/3 of this Korean Air commercial is selling what?

A tenant of a great television commercial: if you watch it with the sound off, and it makes you want to turn up the volume, it’s creating a desired effect. That is, it has tapped into your curiosity to learn more about it (or the “what the hell IS this” effect).

This commercial demonstrates it perfectly…so turn off your speakers and watch it that way first.

Initially, you’re not sure what is being advertised. Is it perfume? Clothing? A resort? You’re not really sure until the payoff at 23 seconds into the spot.

Now, watch it again with the sound up.

It certainly sets an ambiance and mood which compliments the images perfectly.

I’ve never had a desire to go to Korea…but if I did, I’d want to fly this airline.

Congrats to Korean Air for making a commercial worth watching, and hitting the mark.

Tim Burt
(c) 314 -578 – 2843>
(e) timburt @ sbcglobal . net (typed that way to avoid spam-bots)

About timburtmedia

30,000+ ads globally. Commercial Advertising Marketing - world-wide audio producer, voice-over talent, copywriter.
This entry was posted in Uncategorized and tagged , , , , , , , , , , , . Bookmark the permalink.

1 Response to The first 2/3 of this Korean Air commercial is selling what?

  1. Pingback: [video] The Commercial That’s 200% Too Long – Korean Air – Advertising Expert Tim Burt Critiques | Tim Burt Discusses Radio, Tv, And Web Commercial Advertising

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.