Commercial advertising’s comedic shift

Imagine you could go back in time to the year 2000. Let’s also say your sole purpose for going back was to simply observe comedy styles of mass media.

(Remember, there was no YouTube. Online videos, yes. But no “storage hub” as such.)

Would you find that the “awkward” style of humor that is so prevalent today in advertising is just that – awkward?

Unfortunately, it’s become the new comedic crutch. The new “cute” way of attempting to convey humor. More often than not it’s awkward, but not funny.

Farmers Insurance new campaign of commercials comes to mind as one that is 1) unbelievable (there is no “University Of Farmers”, which, in turn, makes it 2) irrelevant.

When your premise is so far-fetched that an attempt at humor tries to override the suspension of disbelief, you’ve created a mess…and a reason to go back to the drawing board.

Tim Burt Media

About timburtmedia

30,000+ ads globally. Commercial Advertising Marketing - world-wide audio producer, voice-over talent, copywriter.
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