Monthly Archives: June 2011

How To Create An Effective Successful Shoe Store Commercial (Part 2 of 2)

In Part One of this abbreviated series, a local shoe store commercial was dissected because it was so ineffective. Here is that audio again: If I were spending the money for the airtime, here is the commercial I would have … Continue reading

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(Probably) The Worst Shoe Store Radio Commercial You’ll Hear Today – Part 1 Of 2

(I say “probably” because I’m sure there are worse shoe store commercials I haven’t heard yet.) Enough teasing…lets unleash this advertising gem: POP QUIZ: Who was the woman being interviewed? What magazine is she representing? What is her professional title … Continue reading

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If “The Customer” Is “Always Right”, Why Do Most Commercial Advertisements Ignore Them?

“Rule Number One: The Customer Is Always Right. Rule Number Two: If The Customer Is Wrong, See Rule #1”. That sign is a staple of virtually every small business in the U. S. A. Recall how many times have you’ve … Continue reading

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