Monthly Archives: June 2011

How To Create An Effective Successful Shoe Store Commercial (Part 2 of 2)

In Part One of this abbreviated series, a local shoe store commercial was dissected because it was so ineffective. Here is that audio again: If I were spending the money for the airtime, here is the commercial I would have … Continue reading

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(Probably) The Worst Shoe Store Radio Commercial You’ll Hear Today – Part 1 Of 2

(I say “probably” because I’m sure there are worse shoe store commercials I haven’t heard yet.) Enough teasing…lets unleash this advertising gem: POP QUIZ: Who was the woman being interviewed? What magazine is she representing? What is her professional title … Continue reading

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If “The Customer” Is “Always Right”, Why Do Most Commercial Advertisements Ignore Them?

“Rule Number One: The Customer Is Always Right. Rule Number Two: If The Customer Is Wrong, See Rule #1”. That sign is a staple of virtually every small business in the U. S. A. Recall how many times have you’ve … Continue reading

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Free Video Class: “Stop Wasting Money With Ineffective Advertising” Starts August 2nd

I’m giving away thousands of dollars (maybe hundredsof thousands). ** STOP WASTING MONEY With Ineffective Advertising ** ATTENTION Broadcasters, Ad Agencies, Salespersons, and Business Owners: This FREE ADVERTISING CLASS STARTS AUGUST 2nd. The info you’ll get in this free, weekly … Continue reading

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A Classic Commercial Fail: See Our Ad In This Magazine! But WHY?

How many radio or television advertisements have you heard asking you to “see our ad in (magazine title) magazine”? Was your curiosity tripped enough to actually buy said publication to see what the great mystery payoff was? Me neither. THE … Continue reading

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How The Rebecca Black Song “Friday” Illustrates A Common Problem In Commercial Advertising

If you haven’t seen the internet phenomenon/punching bag known as Rebecca Black’s song “Friday”, please watch this first…you can stop around :45. (UPDATE 6/16/11:  Ms. Black pulled her video off YouTube claiming “Copyright Infringment”…so try this link if you must … Continue reading

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How To Apply The “Movie Trailer” Formula For Effective Commercial Advertising

First, please watch the trailer in its entirety (even if your kids made you see this 2,000 times)… If you saw this in the theaters last summer, after the Green Band, the Disney and Pixar logos are a tease…you know … Continue reading

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