Here is that audio again:
If I were spending the money for the airtime, here is the commercial I would have aired:
Hear how much more direct the second one is?
The one I produced is simple, clean, poses a problem that many people (including myself) have experienced, and then resolves that problem. Yes, it approaches the sales target from a different angle, but one that is easily related to.
If you would like to use the second (dry voice) commercial for a shoe store in your area, feel free to. If you do use it, I’d love to hear about the results after it airs.
**NOTE** Due to Independence Day on Monday, my next posting will be Tuesday, July 5th. Try to keep all your fingers intact and attached this weekend.