Monthly Archives: August 2011

What People Hear Vs. What Is Actually Said In Commercials – AKA “The Phantom Message”

We’ve all heard commercials where the offer you perceive is not actually the message trying to be communicated. HOW AND WHY THIS HAPPENS It all stems from my first rule of advertising: Every good commercial or advertisement is rooted in … Continue reading

Rate this:

Posted in Advertising, Advice, Commercial, magazine, radio, video | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Quizno’s Fails The Smell Test – Email Marketing Fail Courtesy Of Quiznos.

I received this email “offer” from Quizno’s. Notice the tease in the headline (which is great!). But in the graphic, the word “free” doesn’t jump at me anywhere. But $2.99 sure does… The Supreme Rule of Advertising: DO NOT LIE … Continue reading

Rate this:

Posted in Advertising, Advice, Commercial | Tagged , , , , , , , , , , | Leave a comment

Congratulating The Copywriter Who Wrote…

…the ad I saw in SkyMall magazine on a flight yesterday. It was for a piece of luggage with wheels and a handle. Strolling luggage? Whatever you call it, virtually all of us own a piece or three. I’m also … Continue reading

Rate this:

Posted in Advertising, Advice, Commercial, magazine | Tagged , , , , , , , | Leave a comment