I received this email “offer” from Quizno’s. Notice the tease in the headline (which is great!). But in the graphic, the word “free” doesn’t jump at me anywhere.
But $2.99 sure does…
The Supreme Rule of Advertising: DO NOT LIE to your audience.
I don’t care if the coupon (were I to actually click on the link and retrieve it) told me I’d get $10 back.
When you say you’re “buying me lunch” I’m sure not expecting to fork over cash.
Its deceptive, and badly damages the brand.
I don’t like being lied to in a coupon or offer. Nor does anyone else reading the email.