Monthly Archives: August 2011

Recipe Ingredient #8 To Make A Bad Radio Or Television Commercial: The “Conversation”

Far too many of these types of mind-numbing commercials are on radio. I find them to be voyeuristic and unbelievable. Woman #1 (W1): Hey Lisa Woman #2 (W2): Yes Tina? W1: Have you heard about all the new, exciting improvements … Continue reading

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Recipe Ingredient #7 To Make A Bad Radio Or Television Commercial: The Laundry List

All too often, business owners who write their own scripts fail to realize the one simple, core fact when trying to convey a message: what is the one thing you want the audience to remember about your company? You’ll most … Continue reading

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Making Effective Commercial Advertising – Free Webinar Tonight!

Tonight @ 8 Eastern, 7 Central, 5 Pacific: A completely free webinar on improving copywriting and commercial production. This will be highly beneficial to anyone on the Sales or Production side of Radio/TV/Web advertising. Click the link below to watch … Continue reading

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Recipe Ingredient #6 To Make A Bad Radio Or Television Commercial: Sports Celebrities

Sports stars are sports stars┬ábecause they can throw a ball, run or skate really fast, tackle, etc. better than anyone else on the planet. They’re not actors or voice actors. So why do sports teams insist on trying to transform … Continue reading

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Posted in Advertising, Advice, Commercial, magazine, radio, video | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment