Monthly Archives: August 2011

(video) How To Make A Better Commercial? Use The “Post-It Note” Formula + “The Two B’s”

How do you make a better commercial? It all starts with these critical elements: “The Post-It Note Formula, and “The Two B’s”. I discuss how to implement them in this video: (I’m about to board a plane and can’t post … Continue reading

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Your Free Weekly Advertising Improvement Webinar Is Tonight!

Tonight @ 8 Eastern, 7 Central, 5 Pacific: A completely free webinar on improving copywriting and commercial production. This will be highly beneficial to anyone on the Sales or Production side of Radio/TV/Web advertising. Click the link below to watch … Continue reading

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Posted in Advertising, Advice, Commercial, radio, Uncategorized, video | Leave a comment

Recipe Ingredient #10 To Make A Bad Radio Or Television Commercial: Asking A Dumb Question

A common misconception among copywriters is: “Don’t start off a commercial with a question. If the listener/viewer answers ‘no’, you’ve lost them“.   I agree with that to a point. But there’s one very important word missing from the first … Continue reading

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Posted in Advertising, Advice, Commercial, magazine, radio | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment