Monthly Archives: February 2012

What Commercial Immediately Targets Their Audience Better Than Any Other? Tim Burt Explains

Pop quiz time. Q: What is the goal of the first line of a radio/television commercial? If you answered “to get the audience’s attention”, you’re partially correct. However, the true answer is far simpler, and goes much deeper than that. … Continue reading

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Super Bowl XLVI Commercial Preview – Audi S7 – Tim Burt Reviews

First, the commercial: FINALLY…a car ad that makes the VEHICLE the star. It’s also an unwitting antagonist because of its headlights. The best lines: “Daylight, now in a headlight. Audi LED headlights”. What makes this commercial so good? In my … Continue reading

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