First, the commercial:
FINALLY…a car ad that makes the VEHICLE the star. It’s also an unwitting antagonist because of its headlights.
The best lines: “Daylight, now in a headlight. Audi LED headlights”.
What makes this commercial so good?
In my opinion, they highlight one of their unique selling propositions: headlights that are so bright that you’ll think you’re driving in daytime.
What this commercial doesn’t have
Any definitive shots of the interior, mention of performance, technical specifications, etc.
Also, this ad brilliantly employs the method of “unexpectedness” three times. First, when the vampires climb up the trees. Second, when the driver sprouts his fangs. Third, when the vampires disintegrate.
Upon your first viewing, were you able to fortell any of those three things?
This advertisement is 5-Stars in my book.