Monthly Archives: March 2012

See You On The Radio: Passing “The Stare Test” – Radio Commercial Expert Tim Burt Explains

Most people are actively doing something else when they listen to the radio: driving, sitting at a desk working, cleaning the house, etc. The radio is simply passive noise to fill a void with music. Sometimes talk. My guess is … Continue reading

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Commercial Advertising Guilt By Disassociation, NCAA Style. Tim Burt Explains.

What do jewelry stores, car dealers, and auto repair shops have to do with the NCAA College Basketball tournament? NOTHING. If you’re wondering why commercial advertisers insist on linking themselves with the hoops-bracket fever, it’s due to laziness. By trying … Continue reading

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Fish Sandwich Commercial Battle – McDonald’s vs. Arby’s – Advertising Expert Tim Burt Reviews

First, the commercials in their entirety…in this corner, Arby’s. (Apologies on the audio quality, I had to record this on my iPhone off the television without a direct audio feed) Now, McDonald’s popular ad from 2009: Crunch Time: How Effective … Continue reading

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