Monthly Archives: January 2013

VW’s Super Bowl 2013 Commercial Preview – Tim Burt Critiques

VW has released a “teaser” Super Bowl commercial: Watch it here. If this is a tease, then the car they’re going to (presumably) show better make me thrilled. Because this certainly doesn’t. http://www.timburt.net

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How To Write An Effective Commercial [Pro Tip] – Part 1- The “Coffee Cup Method” – Advertising Expert Tim Burt Explains

There are many ways to pick up a coffee cup. But…what’s the easiest way to do it? By The Handle. Here’s the secret that most advertising “experts” won’t tell you (or they don’t know)… Every single commercial message has a “handle”. Here’s … Continue reading

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[video] 2013 Volkswagen Passat – Toss – Commercial Critique by Advertising Expert Tim Burt

First, the commercial: So…It’s Durable? Apparently. In fact, by just watching this commercial, that’s the last thing I would have taken away as a potential “memorable message”. Unfortunately, what makes it durable is never mentioned explicitly. They’re banking on “the power of German … Continue reading

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