First, the commercial.
Finally, an auto commercial that offers something truly different.
A different way to buy a car.
Notice how they didn’t mention anything about the car itself, but how Dodge is changing the way autos are purchased.
Every other auto maker just got left in the dust.
Sadly, the only remedy for every other car manufacturer is to mimic Dodge…at which point the audience will say “Dodge has that program, too.”
Well done, Dodge – A+.