Monthly Archives: April 2013

[video] Using Insults To Drive Away Non-Customers. Marketing Expert Tim Burt Explains

First, the commercial: Let’s Clarify Something This advertisement for Dos Equis beer is part of their “most interesting man” campaign. The most powerful line of this whole campaign (which should be on¬†all of their spots, but isn’t here) is: “I … Continue reading

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[video]¬†Antigua Tourism – A Truly Passive/Aggressive Commercial – Expert Marketer Tim Burt Reviews

First, the commercial: So…do you want to spend a relaxing day on the water, or race a massive yacht? Looks like the same boat. Pick one. This video is a classic example of why you should only have one message … Continue reading

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[video] Facebook Home Commercial – Marketing Expert Tim Burt Reviews

First, the commercial. This is one of a few “teaser” commercials for the new “Facebook Home” phone from HTC. The Positive At :07 in, the use of “unexpectedness” is dramatic and powerful. The two guys in the overhead storage bins … Continue reading

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Web Disconnect: The Easiest Way To Confuse Your Target Audience In Advertising – Tim Burt Explains

Visit Our Website…Please. How many commercials do you see, read, or hear that drive you to a website? More than you can count. If you’re a business owner, consider this a brief, yet effective checklist for integrating a website into … Continue reading

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[video] Depressed? Here’s the $24.95 Cure – Cheers To You – Infomercial

I’d critique this…but it speaks for itself. Sadly.

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