Business owners and advertising agencies: you have tremendous power in your hands.
If you’re in the position to advertise, you’re ahead of many businesses who cannot afford to.
Therefore, it’s your responsibility to use your power (read: money) wisely.
Don’t diminish the value of your business (or your client’s business) with worthless marketing.
Here is a very simple rule to keep in mind when developing an advertising campaign:
Don’t brag. Solve that problem in your targeted consumer’s life.
People who are actively receiving your advertising message, I believe, genuinely want to be sold something. Why are you wasting their time (and your money) by being silly, cute, or trying to be funny?