Super Bowl 48 (2014) Commercials – Instant Critique And Analysis from Tim Burt

On February 2, 2014, the Super Bowl will be held in New Jersey.

The 70,000+ people in attendance will see the game in person, but miss the commercials (a “sport” unto itself).

Sadly, the ads have become a competition amongst businesses and advertising agencies to see who can devise the most “creative” (funny/emotional/clever, etc.) commercial.

Averaging just over $4,000,000 for thirty seconds of airtime, the Super Bowl ads are no place to waste money. It’s the biggest stage in the U.S. to sell something, and generate a return on their investment.

The past few years, I’ve been critiquing the ads live during the game. This year, I’m kicking it up a notch.

At, I’ll be posting my instant analysis.

This video explains it all:

See you on Super Bowl Sunday!

About timburtmedia

30,000+ ads globally. Commercial Advertising Marketing - world-wide audio producer, voice-over talent, copywriter.
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