Finalist: Dumbest Commercial of 2014 – Gain Flings – Expert Marketer Tim Burt Critiques

First, the commercial.

What’s the thing you remember the most? The singers?

Were you anticipating when they would appear next?

Yet, that’s not what they want  you to recall when you’re in the store.

They have a (potentially) great product, combining Oxy-Clean and Febreeze with the power of Gain laundry detergent.

But unless you catch the approximately 4 seconds (13%) they devote to that selling point, you’ll miss the point of this commercial completely.

This is a classic example of modern advertising where the “entertainment value” of the ad completely overpowers the selling point.

If I were to ask you in a week when you’re buying laundry detergent at the store what product had the singers, and why you should buy it, I’d be surprised if hardly anyone recalls “Gain Flings.”

Tim Burt


About timburtmedia

30,000+ ads globally. Commercial Advertising Marketing - world-wide audio producer, voice-over talent, copywriter.
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