Advertise Like A Boss: Send A Simple Signal – Tim Burt Explains

Relentlessly repeating the same message in your advertising – regardless of where you advertise – is absolutely critical to making the cash registers ring.

This takes years…not weeks.

How Do You Get People To Remember Your Business With Advertising?

A Great Slogan – Repeated Often – Will Get People To Remember Your Business Through Advertising

The Best Slogans Are Rarely Changed

Here in the U. S., I could ask virtually anyone over the age of 35 about the following slogans, and they could name the advertiser:

  • We’ll leave the light on for you (Motel 6)
  • Finger-Lickin’ Good (KFC)
  • Just Do It (Nike)

The question isn’t how do you know those slogans…but, rather…

WHY Do You Know Those Slogans?

Here’s the short list:

  1. They are short (the longest is 6 syllables)
  2. They are descriptive, informative, or motivational
  3. They were repeated relentlessly

You may be saying to yourself, “Tim, those are for multi-million or billion dollar companies. They have gallons of money to promote those brands.”

And you would be right.

But there’s one thing that they all did exceptionally well, which your business can use starting immediately:

Send A Simple Signal

Does your advertising follow that simple guideline?

I’m calling that “S3”

Think about your own life for a moment. Would you respond to a commercial that requires you to decipher the client’s message?

Your target audience (whomever they may be) does not react to what I call “Corporate Zombie-Speak.”

I Want To Change My Message

Most business owners (regardless of size) often fall into what I call the “Boredom Trap.”

They feel that their message is worn-out, tired, and the audience doesn’t respond to it any longer.

Most times, it’s simply because they haven’t exposed enough people to the slogan for it to become memorable.

Change for change’s sake (or boredom) is a losing formula.

Here’s The Winning Messaging Formula

Step 1: Send A Simple Signal (to your targeted audience)

Step 2: Relentlessly Repeat

Tim Burt


About timburtmedia

30,000+ ads globally. Commercial Advertising Marketing - world-wide audio producer, voice-over talent, copywriter.
This entry was posted in Advertising, Advice and tagged , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.