First, the commercial:
RULE #1: ADVERTISING SOLVES PROBLEMS
As the owner of a Samsung Galaxy Note 4, I’ve invested in a (somewhat) sturdy case, and a tempered glass screen protector. The last thing I want is to drop it, and have it shatter into something only a broom and dustpan will be able to collect.
This phone claims (through the ad) that it can handle whatever stress test you put it through.
WHAT CAN IT WITHSTAND?
According to Kyocera, it’s:
- Military Grade
Yeah, that’s cool and stuff…but…
HOW DOES IT PERFORM?
Then, this ad brilliantly conveys its features:
- Enhanced push-to-talk (a high-tech walkie-talkie)
- Glove and wet touchscreen operation
- People can hear you when you’re in a crowd with their new microphone/speakers
Yeah, that’s cool…but I’m in the United States…so…
WHERE CAN YOU USE IT?
ANYWHERE. It’s 4G-LTE Global-Ready.
Now, think of virtually any other cell phone ad in the marketplace right now.
Have you seen a commercial that answers virtually all of your questions in 75 seconds? Doubtful.
REMEMBER WHEN YOU BOUGHT YOUR PHONE?
Do you recall seeing an advertisement that convinced you to buy your current phone that was this striking? That answered all your questions?
Or did you do what most people do…go for price/features/name recognition?
As the ad states:
- “Handles tough days, all day, everyday.”
No matter what you can throw at this phone, (they claim) it can handle it.
Brilliant. Simple messaging. Beautifully executed.
Remember, advertising solves problems.