Advertising Lesson From The 1930’s
Recently, I toured the “Neon Sign Museum” in Las Vegas. It’s also referred to as the “Neon Boneyard.”
This non-profit museum collects old casino, hotel, and small business signs from Sin City establishments that have closed, been bought/sold, demolished, etc.
While seeing signs from casinos such as the “Stardust” and “Sahara” is fascinating…
I was particularly struck by this simple, yet highly effective sign from the 1930’s:
While it certainly wasn’t the biggest sign in the collection (see “Stardust” above), this signage for a restaurant started in the 1930’s (which eventually closed in the late 1990’s) is so simple, clean, and effective…it’s devastating.
From my recollection on the tour, this restaurant was simply known as the “green stop” (or something similar).
It started as a simple restaurant for the workers who were building up the (then) small town of Las Vegas.
During the 1930’s prohibition era, the owner would illegally serve liquor straight out of the kitchen window.
The word of their great food started to spread around town, all aided by this simple sign.
Did they have:
- a casino?
- a hotel?
- nightly entertainment?
No. Just food.
The Bottom Line
My “Advertising Law #2” states:
“A commercial is a business card, not a brochure.”
That certainly applies to signage.
It’s nice to see that someone…even in the 1930’s…understood this concept.
You should follow their (and my) lead for your business.
You’ll save a ton of money in the process.