Alexa? We Have A Problem

The Most Popular Ad Isn’t Always The Best

During Super Bowl 52, the (highly flawed) USA Today “Ad Meter” focus group ranked Amazon’s “Alexa Loses Her Voice” commercial as the “winner.”

2018 Ad Meter results 1-3

USA Today’s criteria for judging Super Bowl commercials is: which ad is the most entertaining, or thought-provoking.

My criteria: what commercial will actually drive sales back to the company.

While Amazon’s star-studded (and very expensive) ad is extremely entertaining, it inadvertently highlights well-documented problems with the Echo and Alexa.

In this very short video, I explain why this ad – as entertaining as it is – contains deeper messages of mistrust and (possibly) deception.

CLICK HERE to watch the ad (approx. 4 minutes).

Tim Burt


About timburtmedia

30,000+ ads globally. Commercial Advertising Marketing - world-wide audio producer, voice-over talent, copywriter.
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