Category Archives: Advertising

Nike Steps In It and says “Just Screw It.”

Will Nike’s virtue-signaling help or hurt them in the short and long term?¬† In this video, I detail my explanation as to why I believe this is a huge marketing error.   Advertisements

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Tired of your ads not working? My new book will help with that…

Get the same ad strategies I use. My long-awaited book, “High Performing Ads” is now available in the store on my website. If you’re tired of: Holding your breath when you buy advertising “hoping” that it will work Feeling like … Continue reading

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Alexa? We Have A Problem

The Most Popular Ad Isn’t Always The Best During Super Bowl 52, the (highly flawed) USA Today “Ad Meter” focus group ranked Amazon’s “Alexa Loses Her Voice” commercial as the “winner.” USA Today’s criteria for judging Super Bowl commercials is: … Continue reading

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How The Radio Industry Could Benefit From Bitcoin, Cryptocurrency, And The Blockchain.

Will the radio industry learn from their past (and present) mistakes with the internet when it comes to the blockchain and cryptocurrency? Continue reading

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Winner, Best Ad of 2017: Samsung Trolls Apple – “Growing Up”

As a former, now reformed Apple “fanboy” – believing at one time that the Fruit Company could do no wrong – all it took to break Apple’s stranglehold on the US market (and my belief system) is some smart, devastatingly¬†effective … Continue reading

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[live video] Free Advertising “Cheat Codes”

99% OF ALL ADVERTISING IS A WASTE OF MONEY. So many advertising “experts” simply don’t know what they’re doing. This goes for most (not all) advertising agencies, media sales people, and producers. Yes, I said it. And if you’re in … Continue reading

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All Effective Advertising Follows This One Formula – Tim Burt Explains

Regardless of the platform(s) where your advertising will appear, all good ads follow the above formula. For the sake of simplicity, we will work in reverse…but… You may be asking “one…of what?” Only You Can Answer That. The first thing … Continue reading

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Posted in Advertising, Advice, Commercial, magazine, print, radio, Signs and Signage, Television, Uncategorized, video | 1 Comment