Category Archives: Advertising

Nike Steps In It and says “Just Screw It.”

Will Nike’s virtue-signaling help or hurt them in the short and long term?  In this video, I detail my explanation as to why I believe this is a huge marketing error.  

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Tired of your ads not working? My new book will help with that…

Get the same ad strategies I use. My long-awaited book, “High Performing Ads” is now available in the store on my website. If you’re tired of: Holding your breath when you buy advertising “hoping” that it will work Feeling like … Continue reading

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Alexa? We Have A Problem

The Most Popular Ad Isn’t Always The Best During Super Bowl 52, the (highly flawed) USA Today “Ad Meter” focus group ranked Amazon’s “Alexa Loses Her Voice” commercial as the “winner.” USA Today’s criteria for judging Super Bowl commercials is: … Continue reading

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