Category Archives: Commercial

Nike Steps In It and says “Just Screw It.”

Will Nike’s virtue-signaling help or hurt them in the short and long term?¬† In this video, I detail my explanation as to why I believe this is a huge marketing error.  

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Alexa? We Have A Problem

The Most Popular Ad Isn’t Always The Best During Super Bowl 52, the (highly flawed) USA Today “Ad Meter” focus group ranked Amazon’s “Alexa Loses Her Voice” commercial as the “winner.” USA Today’s criteria for judging Super Bowl commercials is: … Continue reading

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Winner, Best Ad of 2017: Samsung Trolls Apple – “Growing Up”

As a former, now reformed Apple “fanboy” – believing at one time that the Fruit Company could do no wrong – all it took to break Apple’s stranglehold on the US market (and my belief system) is some smart, devastatingly¬†effective … Continue reading

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