Category Archives: Commercial

Nike Steps In It and says “Just Screw It.”

Will Nike’s virtue-signaling help or hurt them in the short and long term?¬† In this video, I detail my explanation as to why I believe this is a huge marketing error.   Advertisements

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Alexa? We Have A Problem

The Most Popular Ad Isn’t Always The Best During Super Bowl 52, the (highly flawed) USA Today “Ad Meter” focus group ranked Amazon’s “Alexa Loses Her Voice” commercial as the “winner.” USA Today’s criteria for judging Super Bowl commercials is: … Continue reading

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Winner, Best Ad of 2017: Samsung Trolls Apple – “Growing Up”

As a former, now reformed Apple “fanboy” – believing at one time that the Fruit Company could do no wrong – all it took to break Apple’s stranglehold on the US market (and my belief system) is some smart, devastatingly¬†effective … Continue reading

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[live video] Free Advertising “Cheat Codes”

99% OF ALL ADVERTISING IS A WASTE OF MONEY. So many advertising “experts” simply don’t know what they’re doing. This goes for most (not all) advertising agencies, media sales people, and producers. Yes, I said it. And if you’re in … Continue reading

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All Effective Advertising Follows This One Formula – Tim Burt Explains

Regardless of the platform(s) where your advertising will appear, all good ads follow the above formula. For the sake of simplicity, we will work in reverse…but… You may be asking “one…of what?” Only You Can Answer That. The first thing … Continue reading

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Posted in Advertising, Advice, Commercial, magazine, print, radio, Signs and Signage, Television, Uncategorized, video | 1 Comment

Should 9/11 Be Used In Advertising? Tim Burt Explains

Today marks the 15th anniversary of the September 11th, 2001 terrorist attacks. This week, two businesses (1 large, 1 small) decided to reference 9/11 in their advertising. In this short video, I ask whether 9/11 should be used in advertising. … Continue reading

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[video] 9/11 + Mattress Store Commercial = PR Disaster. Tim Burt Explains

Can Miracle Mattress recover from their misguided September 11th-themed commercial? Tim Burt appeals directly to the company owner. Continue reading

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