Category Archives: magazine

All Effective Advertising Follows This One Formula – Tim Burt Explains

Regardless of the platform(s) where your advertising will appear, all good ads follow the above formula. For the sake of simplicity, we will work in reverse…but… You may be asking “one…of what?” Only You Can Answer That. The first thing … Continue reading

Rate this:

Posted in Advertising, Advice, Commercial, magazine, print, radio, Signs and Signage, Television, Uncategorized, video | 1 Comment

The Rampant Misuse Of The Word “Branding” – Advertising Expert Tim Burt Explains

In advertising/marketing circles, you’ll hear many people carelessly throw around the term “branding” when referring to a commercial (radio, t.v., web, etc.). I guess it’s because the term “positioning” (which is actually what an advertisement does) isn’t as sexy. “Branding” … Continue reading

Rate this:

Posted in Advertising, Advice, Commercial, magazine, print, radio, Television, video | Tagged , , , , | 3 Comments

Your Advertising Claim vs. The Law

If you’re going to make a claim in your advertising, it not only has to be true in the minds of the audience, but also in court. Click here.

Rate this:

Posted in Advertising, Advice, Commercial, magazine, print, radio, Television | Tagged , , , | Leave a comment

[audio] Radio Ink Magazine’s Ed Ryan Interviewed Me Recently

Ed Ryan from Radio Ink interviews me on this podcast available here: http://www.radioink.com/Article.asp?id=2683689&spid=24698 What’s the fastest way to write an effective script? I reveal one of my most profitable secrets on this interview. Plus, my history, and some other tips … Continue reading

Rate this:

Posted in Advertising, Advice, Commercial, magazine, radio | Tagged , , , , , , , , , | Leave a comment

How To Write An Effective Commercial [Pro Tip] – Part 1- The “Coffee Cup Method” – Advertising Expert Tim Burt Explains

There are many ways to pick up a coffee cup. But…what’s the easiest way to do it? By The Handle. Here’s the secret that most advertising “experts” won’t tell you (or they don’t know)… Every single commercial message has a “handle”. Here’s … Continue reading

Rate this:

Posted in Advertising, Advice, Commercial, magazine, print, radio, Television, video | Tagged , , , , , , , , , | 1 Comment

Restaurant Marketing 101 – For Free – Advertising Expert Tim Burt Explains

Advertising without knowing the basics can leave an owner feeling like this: Restaurants are no different. In fact, I believe they have it the hardest of all businesses. In a highly competitive field, how do you make yourself stand out? … Continue reading

Rate this:

Image | Posted on by | Tagged , , , | 1 Comment

Commercials Are Either “Creative” Or “Effective”, Very Rarely Both – Advertising Expert Tim Burt Explains

So, What’s A “Creative” Commercial, Anyway? It’s 99.8% of all advertising you see and hear on a daily basis, in my opinion…which sounds great, until you realize that most consumers can remember the premise of a commercial, not the advertiser. … Continue reading

Rate this:

Posted in Advertising, Advice, Commercial, magazine, print, radio, video | Tagged , , , , , , , , , , , , , , , , , | Leave a comment