Category Archives: magazine

All Effective Advertising Follows This One Formula – Tim Burt Explains

Regardless of the platform(s) where your advertising will appear, all good ads follow the above formula. For the sake of simplicity, we will work in reverse…but… You may be asking “one…of what?” Only You Can Answer That. The first thing … Continue reading

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Posted in Advertising, Advice, Commercial, magazine, print, radio, Signs and Signage, Television, Uncategorized, video | 1 Comment

The Rampant Misuse Of The Word “Branding” – Advertising Expert Tim Burt Explains

In advertising/marketing circles, you’ll hear many people carelessly throw around the term “branding” when referring to a commercial (radio, t.v., web, etc.). I guess it’s because the term “positioning” (which is actually what an advertisement does) isn’t as sexy. “Branding” … Continue reading

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Posted in Advertising, Advice, Commercial, magazine, print, radio, Television, video | Tagged , , , , | 3 Comments

Your Advertising Claim vs. The Law

If you’re going to make a claim in your advertising, it not only has to be true in the minds of the audience, but also in court. Click here.

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Posted in Advertising, Advice, Commercial, magazine, print, radio, Television | Tagged , , , | Leave a comment