Category Archives: print

Tired of your ads not working? My new book will help with that…

Get the same ad strategies I use. My long-awaited book, “High Performing Ads” is now available in the store on my website. If you’re tired of: Holding your breath when you buy advertising “hoping” that it will work Feeling like … Continue reading

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All Effective Advertising Follows This One Formula – Tim Burt Explains

Regardless of the platform(s) where your advertising will appear, all good ads follow the above formula. For the sake of simplicity, we will work in reverse…but… You may be asking “one…of what?” Only You Can Answer That. The first thing … Continue reading

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Posted in Advertising, Advice, Commercial, magazine, print, radio, Signs and Signage, Television, Uncategorized, video | 1 Comment

Should 9/11 Be Used In Advertising? Tim Burt Explains

Today marks the 15th anniversary of the September 11th, 2001 terrorist attacks. This week, two businesses (1 large, 1 small) decided to reference 9/11 in their advertising. In this short video, I ask whether 9/11 should be used in advertising. … Continue reading

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How Radio And Television Stations Unknowingly Sabotage Their Own Sales – Tim Burt Explains

If you’re a business owner who has been approached by a sales representative from a radio or television station, tell me if this sounds familiar: You’ve agreed on an advertising schedule, the amount you’re going to pay is settled, and then … Continue reading

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Advertising = A Share Of Stock – Expert Marketer Tim Burt Explains

One of the most frequent complaints I hear about advertising from business owners is: “I tried (radio, television, web, direct mail, billboards, etc.) and it “didn’t work”.  What they’re really saying (the “meta” message) is: it is or was a poor … Continue reading

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The Rampant Misuse Of The Word “Branding” – Advertising Expert Tim Burt Explains

In advertising/marketing circles, you’ll hear many people carelessly throw around the term “branding” when referring to a commercial (radio, t.v., web, etc.). I guess it’s because the term “positioning” (which is actually what an advertisement does) isn’t as sexy. “Branding” … Continue reading

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Posted in Advertising, Advice, Commercial, magazine, print, radio, Television, video | Tagged , , , , | 3 Comments

How Bad Commercial Advertising Reduces The Value Of A Business – Expert Marketer Tim Burt Explains

As a professional marketing producer, speaker, author, and coach, I love torturing myself. I enjoy watching and critiquing the horrible local television commercials that air during late-nights and early in the morning. Especially on the weekends. Why? It’s when the … Continue reading

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