Category Archives: print

[video] Can You Really Sell Something In 5 Seconds? Advertising Expert Tim Burt Explains

You’d be surprised at how much you can get across in just 5 seconds.

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Why Shouldn’t My Advertising Entertain People? Tim Burt Explains

During a recent seminar in Maputo, Mozambique, an attendee asked me why advertising shouldn’t used to entertain the audience. This is referencing one of my key points that “advertising should never be used to entertain.” This person referenced large corporations … Continue reading

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Your Advertising Claim vs. The Law

If you’re going to make a claim in your advertising, it not only has to be true in the minds of the audience, but also in court. Click here.

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The Advertising Script Is An Obsolete Construct – Part 1 – Advertising Expert Tim Burt Explains

An open letter to the global advertising community at large: It’s Our Fault Most Advertising Sucks After 20+ years in commercial radio, with my hand personally involved in well over 10,000 (probably closer to 20,000) commercials (radio/television/direct mail/online), I have … Continue reading

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[video] Advertising Basics From Tim Burt – Speech Excerpts From Principia College, IL

99% of all advertising is a waste of money. That statement usually raises eyebrows… The following are highlights and teases from a speech I gave a few weeks ago at Principia College, in Elsa, IL to a class of Radio/Broadcasting … Continue reading

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How To Write An Effective Commercial [Pro Tip] – Part 1- The “Coffee Cup Method” – Advertising Expert Tim Burt Explains

There are many ways to pick up a coffee cup. But…what’s the easiest way to do it? By The Handle. Here’s the secret that most advertising “experts” won’t tell you (or they don’t know)… Every single commercial message has a “handle”. Here’s … Continue reading

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Restaurant Marketing 101 – For Free – Advertising Expert Tim Burt Explains

Advertising without knowing the basics can leave an owner feeling like this: Restaurants are no different. In fact, I believe they have it the hardest of all businesses. In a highly competitive field, how do you make yourself stand out? … Continue reading

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