Category Archives: radio

What Does “Laser Hair Removal Music” Sound Like? – Tim Burt Busts An Advertising Myth

Should you use music in your commercial? Most times, no. Tim Burt explains. Continue reading

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[video] Advertising Myth Busted: Getting Attention – Tim Burt Explains

In this short video, I bust one of the biggest myths in advertising: “getting” the audience’s attention. Here, I use two real-world commercials to demonstrate that advertising is not just about getting the attention of the audience…it goes much deeper … Continue reading

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What’s Missing From Most Haunted House Commercials? – Advertising Expert Tim Burt Explains

What’s the one thing you’re paying for when going to a haunted house? to¬†scream your lungs out? be startled into helplessness? to be shocked into shock? Actually, it’s none of those. Wanna know what it is? Want me to tell … Continue reading

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