Category Archives: radio

How To Create An Effective Radio/Television Commercial Without A Script – Tim Burt Explains

Local radio and television commercials are usually ridiculed and ignored far more often than they are acted upon by the audience. They’re on in every city, every hour, every day. The owner of (insert business here), rambling on from a … Continue reading

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Should You Begin A Commercial With A Question? Expert Marketer Tim Burt Explains

Should you begin your radio commercial with a question? It’s a topic that has been debated in the advertising world for decades. Recently, I read a thread in a Facebook group about this very topic. The person who opened the … Continue reading

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[pro tip] How To Sell In A Radio Commercial Via Storytelling – Expert Marketer Tim Burt Explains

First, listen to the commercial: (note: if you’re not able to view the player on your device, click here to play it on the webpage) Notice how easily you were invited into the picture? This is a one-minute commercial that … Continue reading

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Advertising = A Share Of Stock – Expert Marketer Tim Burt Explains

One of the most frequent complaints I hear about advertising from business owners is: “I tried (radio, television, web, direct mail, billboards, etc.) and it “didn’t work”.  What they’re really saying (the “meta” message) is: it is or was a poor … Continue reading

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The Rampant Misuse Of The Word “Branding” – Advertising Expert Tim Burt Explains

In advertising/marketing circles, you’ll hear many people carelessly throw around the term “branding” when referring to a commercial (radio, t.v., web, etc.). I guess it’s because the term “positioning” (which is actually what an advertisement does) isn’t as sexy. “Branding” … Continue reading

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How Bad Commercial Advertising Reduces The Value Of A Business – Expert Marketer Tim Burt Explains

As a professional marketing producer, speaker, author, and coach, I love torturing myself. I enjoy watching and critiquing the horrible local television commercials that air during late-nights and early in the morning. Especially on the weekends. Why? It’s when the … Continue reading

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[video] Can You Really Sell Something In 5 Seconds? Advertising Expert Tim Burt Explains

You’d be surprised at how much you can get across in just 5 seconds.

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