Tag Archives: ads

Tired of your ads not working? My new book will help with that…

Get the same ad strategies I use. My long-awaited book, “High Performing Ads” is now available in the store on my website. If you’re tired of: Holding your breath when you buy advertising “hoping” that it will work Feeling like … Continue reading

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Closing Online Ads Lack Consistency – Advertising Expert Tim Burt Explains

If you play the free version of Words With Friends (or other ad-supported games), you’re subjected to periodic advertising. Like most consumers, I want these ads to go away as quickly as possible. After all, unless the ad is speaking … Continue reading

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Recipe Ingredient #7 To Make A Bad Radio Or Television Commercial: The Laundry List

All too often, business owners who write their own scripts fail to realize the one simple, core fact when trying to convey a message: what is the one thing you want the audience to remember about your company? You’ll most … Continue reading

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Recipe Ingredient #6 To Make A Bad Radio Or Television Commercial: Sports Celebrities

Sports stars are sports stars┬ábecause they can throw a ball, run or skate really fast, tackle, etc. better than anyone else on the planet. They’re not actors or voice actors. So why do sports teams insist on trying to transform … Continue reading

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Recipe Ingredient #4 To Make A Bad Radio Or Television Commercial: Coupon Ads

The three deadliest words in any radio or television commercial: “Mention this ad…” Of course there are variations: “Tell ’em (DJ or spokesperson) sent you” “Tell ’em you heard it on (radio station) “Say you heard our ad” The list … Continue reading

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What percentage of consumers don’t trust advertisements?

Take a guess: A) 51% B) 68% C) 84% D) 91% No matter what you pick, did you notice all of the choices are over half? That’s a lot of people to start winning their belief and trust back – … Continue reading

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