Tag Archives: advertisement

[video] Dodge Dart Auto Registry Commercial – Advertising Expert Tim Burt Reviews

First, the commercial. http://youtu.be/BCfxOWLuNwU Finally, an auto commercial that offers something truly different. A different way to buy a car. Notice how they didn’t mention anything about the car itself, but how Dodge is changing the way autos are purchased. … Continue reading

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[video] “Purina Dog Chow” Commercial 2012 – Critiqued By Advertising Expert Tim Burt – Part 2 Of 2 Dog Food Commercial Series

In the first half of this special two-part series on dog food television advertisements, loyal reader William T. wanted me to critique a commercial for Beneful which you can see here. William also requested that I review this spot for … Continue reading

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Commercials Are Either “Creative” Or “Effective”, Very Rarely Both – Advertising Expert Tim Burt Explains

So, What’s A “Creative” Commercial, Anyway? It’s 99.8% of all advertising you see and hear on a daily basis, in my opinion…which sounds great, until you realize that most consumers can remember the premise of a commercial, not the advertiser. … Continue reading

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[video] Sears – “The Beach” Commercial Review by Advertising Expert Tim Burt

A loyal reader kindly asked me if I’d review the following commercial for Sears: This Receives an “A+”… In the area of “unexpectedness“, in two places. First, the setup reminded me of a commercial for Abercrombie, Old Navy, some perfume, … Continue reading

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[video] Dumbest Commercial Of 2012 Finalist: TireRack.com “The Talk” – Advertising Expert Tim Burt Critiques

First, please watch the commercial of our nominee: So let me get this straight…the dad finishes reading “The Birds And The Bees” to the son. The son then claims to have a question. We presume about said book. The son … Continue reading

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FarmersOnly.com Commercial Critique – Advertising Expert Tim Burt Reviews

(note: I had no idea until I saw the upload date on YouTube that this commercial is six years old) First, please watch this commercial for FarmersOnly.com http://www.youtube.com/watch?v=iHsuFVkcp1Q What This Commercial Does Very Well It identifies their target audience clearly, … Continue reading

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Babes ‘N Donuts – Scion IQ Commercial Review – Advertising Expert Tim Burt Critiques

What do car tricks and pastry have in common? Donuts. Isn’t that clever. Here’s the latest “banned” auto commercial due to…well… After watching this “ad” (because its run time is approximately 37 seconds, it wouldn’t be for broadcast television), here … Continue reading

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