Tag Archives: advertisements

Black Friday Is Dead. Ready For Black Thursday (And Wednesday)? Advertising Expert Tim Burt Explains

Black Friday – As You Know It – Is Dead After visiting 5 malls in 6 hours on Black Friday, here’s who didn’t show up: In prior years, you couldn’t walk 5 feet without bumping into 10 people. Now…it’s like … Continue reading

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(video) How To Make A Better Commercial? Use The “Post-It Note” Formula + “The Two B’s”

How do you make a better commercial? It all starts with these critical elements: “The Post-It Note Formula, and “The Two B’s”. I discuss how to implement them in this video: (I’m about to board a plane and can’t post … Continue reading

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Recipe Ingredient #5 To Make A Bad Radio Or Television Commercial: Your Kids.

Three common myths about using children in commercials by advertisers and agencies: Kids on radio and t.v. are cute! Kids stand out! People pay more attention to kids The biggest myth used by business owners regarding their own children: “My … Continue reading

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How To Apply The “Movie Trailer” Formula For Effective Commercial Advertising

First, please watch the trailer in its entirety (even if your kids made you see this 2,000 times)… If you saw this in the theaters last summer, after the Green Band, the Disney and Pixar logos are a tease…you know … Continue reading

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What percentage of consumers don’t trust advertisements?

Take a guess: A) 51% B) 68% C) 84% D) 91% No matter what you pick, did you notice all of the choices are over half? That’s a lot of people to start winning their belief and trust back – … Continue reading

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