Tag Archives: Air

[video] The Commercial That’s 200% Too Long – Korean Air – Advertising Expert Tim Burt Critiques

I’m not quite sure how this Korean Air commercial is intended to be used, but please watch this first: The airtime required to air an almost three-minute advertisement on traditional television would be outrageously expensive. Therefore, I’m not certain that … Continue reading

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TV Commercial Fail: FedEx “Auto Repair Shop”. Tim Burt Critiques

When you absolutely, positively have to have a misguided, lame advertisement….watch this 2011 commercial for FedEx: The first time I saw this my initial reaction was it was for Google or another search engine company. THE ISSUE When the “shop … Continue reading

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A Common Advertising Mistake To Avoid: Arrogance. Tim Burt Explains

Here’s a virtually sure-fire way to drive potential customers away from your business: arrogance (but not to be confused with ego). For example: “At ABC Orange Juice, our juice is the best. We use only the ripest Florida oranges, hand … Continue reading

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