Tag Archives: bad

How Bad Commercial Advertising Reduces The Value Of A Business – Expert Marketer Tim Burt Explains

As a professional marketing producer, speaker, author, and coach, I love torturing myself. I enjoy watching and critiquing the horrible local television commercials that air during late-nights and early in the morning. Especially on the weekends. Why? It’s when the … Continue reading

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Don’t Say This Bad Word In Your Commercial – Part 1 – Commercial Advertising Expert Tim Burt Explains

There are a few hard-and-fast rules in commercial advertising. Occasionally, some can be “bended”, but this one can’t. I’ve heard it called by two different names, but both carry the same meaning: Paralysis By Analysis Choice Paralyzes Response Simply put: … Continue reading

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Recipe Ingredient #5 To Make A Bad Radio Or Television Commercial: Your Kids.

Three common myths about using children in commercials by advertisers and agencies: Kids on radio and t.v. are cute! Kids stand out! People pay more attention to kids The biggest myth used by business owners regarding their own children: “My … Continue reading

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