Tag Archives: bad

How Bad Commercial Advertising Reduces The Value Of A Business – Expert Marketer Tim Burt Explains

As a professional marketing producer, speaker, author, and coach, I love torturing myself. I enjoy watching and critiquing the horrible local television commercials that air during late-nights and early in the morning. Especially on the weekends. Why? It’s when the … Continue reading

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Don’t Say This Bad Word In Your Commercial – Part 1 – Commercial Advertising Expert Tim Burt Explains

There are a few hard-and-fast rules in commercial advertising. Occasionally, some can be “bended”, but this one can’t. I’ve heard it called by two different names, but both carry the same meaning: Paralysis By Analysis Choice Paralyzes Response Simply put: … Continue reading

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Recipe Ingredient #5 To Make A Bad Radio Or Television Commercial: Your Kids.

Three common myths about using children in commercials by advertisers and agencies: Kids on radio and t.v. are cute! Kids stand out! People pay more attention to kids The biggest myth used by business owners regarding their own children: “My … Continue reading

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Recipe Ingredient #3 To Make A Bad Radio Or Television Commercial: Cliches.

Cliches are found in commercials when the copywriter/salesperson/business owner/ad agency comes at the core of the advertisement message from the wrong angle. PHRASES THAT SUCK “For all your _____ needs.” “There’s never been a better time than now!” “It’s the … Continue reading

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Recipe Ingredient #2 To Make A Bad Radio Or Television Commercial: Touting Heritage

Using the length of time your business has been in existence in a commercial does not equal trust in the mind of the consumer. THE PROBLEM Yes, I understand it’s important to the owner to talk about their heritage. When … Continue reading

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Recipe Ingredient #1 To Make A Bad Radio Or Television Commercial: Ego.

This commercial demonstrates how a business owner’s ego will sabotage any chance of success an advertisement may have. That same owner will then claim that radio and television advertising “doesn’t work”. Ugh. THE FIRST QUESTION YOU SHOULD ASK YOURSELF IS: … Continue reading

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