Tag Archives: Beer

[video] Using Insults To Drive Away Non-Customers. Marketing Expert Tim Burt Explains

First, the commercial: Let’s Clarify Something This advertisement for Dos Equis beer is part of their “most interesting man” campaign. The most powerful line of this whole campaign (which should be on all of their spots, but isn’t here) is: “I … Continue reading

Rate this:

Posted in Advertising, Advice, Commercial, Television, video | Tagged , , , , , , , , , | Leave a comment

How To Write An Effective Commercial [Pro Tip] – Part 1- The “Coffee Cup Method” – Advertising Expert Tim Burt Explains

There are many ways to pick up a coffee cup. But…what’s the easiest way to do it? By The Handle. Here’s the secret that most advertising “experts” won’t tell you (or they don’t know)… Every single commercial message has a “handle”. Here’s … Continue reading

Rate this:

Posted in Advertising, Advice, Commercial, magazine, print, radio, Television, video | Tagged , , , , , , , , , | 1 Comment