Tag Archives: burt

[video] 9/11 + Mattress Store Commercial = PR Disaster. Tim Burt Explains

Can Miracle Mattress recover from their misguided September 11th-themed commercial? Tim Burt appeals directly to the company owner. Continue reading

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The Best (And Quietest) Commercial You’ll See Today – SecretEscapes.com – Tim Burt Critiques

This SecretEscapes.com commercial is tremendously effective – on a number of levels. Advertising advocate Tim Burt reviews here. Continue reading

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Finalist – Best Commercial of 2015: Kyocera DuraForce Phones – Tim Burt Reviews

First, the commercial: RULE #1: ADVERTISING SOLVES PROBLEMS As the owner of a Samsung Galaxy Note 4, I’ve invested in a (somewhat) sturdy case, and a tempered glass screen protector. The last thing I want is to drop it, and … Continue reading

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Advertise Like A Boss: Send A Simple Signal – Tim Burt Explains

Relentlessly repeating the same message in your advertising – regardless of where you advertise – is absolutely critical to making the cash registers ring. This takes years…not weeks. The Best Slogans Are Rarely Changed Here in the U. S., I could ask … Continue reading

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[video] Advertising Myth Busted: Getting Attention – Tim Burt Explains

In this short video, I bust one of the biggest myths in advertising: “getting” the audience’s attention. Here, I use two real-world commercials to demonstrate that advertising is not just about getting the attention of the audience…it goes much deeper … Continue reading

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Finalist: Best Black Friday Commercial of 2014 – Old Navy – Tim Burt Critiques

In my previous post, I gave my opinion as to whether stores should be open on Thanksgiving (before Black Friday). The short answer is yes – if – the stores give you a reason to be there. This ad has the best … Continue reading

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Should Stores Be Open On Thanksgiving? – Advertising Expert Tim Burt Discusses

Here in the U. S., Thanksgiving isn’t for another week. Traditionally, that day marks the official start of the Christmas shopping season. Yet, you wouldn’t know it from the onslaught of ads everywhere ramming “holiday” offers down the throats of the … Continue reading

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