Tag Archives: burt

What’s Missing From Most Haunted House Commercials? – Advertising Expert Tim Burt Explains

What’s the one thing you’re paying for when going to a haunted house? to scream your lungs out? be startled into helplessness? to be shocked into shock? Actually, it’s none of those. Wanna know what it is? Want me to tell … Continue reading

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The Under Armour Ballerina Ad Isn’t As Good As You Think – Expert Marketer Tim Burt Critiques

This advertisement for Under Armour is generating a lot of buzz. Here’s the ad: 13-year old Misty Copeland recites her rejection letter from a “ballet academy.” She’s too old. Misty has the wrong body type. Clearly, she’s very muscular. I’m … Continue reading

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Closing Online Ads Lack Consistency – Advertising Expert Tim Burt Explains

If you play the free version of Words With Friends (or other ad-supported games), you’re subjected to periodic advertising. Like most consumers, I want these ads to go away as quickly as possible. After all, unless the ad is speaking … Continue reading

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Finalist: Dumbest Commercial of 2014 – Gain Flings – Expert Marketer Tim Burt Critiques

First, the commercial. What’s the thing you remember the most? The singers? Were you anticipating when they would appear next? Yet, that’s not what they want  you to recall when you’re in the store. They have a (potentially) great product, combining … Continue reading

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How Radio And Television Stations Unknowingly Sabotage Their Own Sales – Tim Burt Explains

If you’re a business owner who has been approached by a sales representative from a radio or television station, tell me if this sounds familiar: You’ve agreed on an advertising schedule, the amount you’re going to pay is settled, and then … Continue reading

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Why The Beastie Boys Sued Monster Energy Drink. Marketing Expert Tim Burt Explains

If you’ve attended my “Marketing Intervention” seminars, you may remember the section called “Don’t Get Sued.” In it, I discuss using copyrighted music illegally in advertising. If you believe that your business or your client’s business is immune to copyright … Continue reading

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[video] Toyota’s U.S. Same-Sex T.V. Commercial – Marketing Expert Tim Burt Critiques

First, the ad: The Good Points “The discounted price was right on the window so there was no negotiation” “Just one person handled everything so it was really fast” “They had the exact car we wanted” Those are exact quotes from … Continue reading

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