Tag Archives: campaign

Don’t Say This Bad Word In Your Commercial – Part 1 – Commercial Advertising Expert Tim Burt Explains

There are a few hard-and-fast rules in commercial advertising. Occasionally, some can be “bended”, but this one can’t. I’ve heard it called by two different names, but both carry the same meaning: Paralysis By Analysis Choice Paralyzes Response Simply put: … Continue reading

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Restaurant Commercial Advertising Mistakes To Avoid – Longhorn Steakhouse Advertisement

There are two 15-second commercials here, but watch the first half for Longhorn Steakhouse: I’m guessing here…but I’d be willing to bet if you’re going to Longhorn Steakhouse, you’re going there for steak. Not chicken. Don’t get me wrong, the … Continue reading

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TV Commercial Fail: FedEx “Auto Repair Shop”. Tim Burt Critiques

When you absolutely, positively have to have a misguided, lame advertisement….watch this 2011 commercial for FedEx: The first time I saw this my initial reaction was it was for Google or another search engine company. THE ISSUE When the “shop … Continue reading

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