Tag Archives: change

TV Commercial Fail: FedEx “Auto Repair Shop”. Tim Burt Critiques

When you absolutely, positively have to have a misguided, lame advertisement….watch this 2011 commercial for FedEx: The first time I saw this my initial reaction was it was for Google or another search engine company. THE ISSUE When the “shop … Continue reading

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Recipe Ingredient #5 To Make A Bad Radio Or Television Commercial: Your Kids.

Three common myths about using children in commercials by advertisers and agencies: Kids on radio and t.v. are cute! Kids stand out! People pay more attention to kids The biggest myth used by business owners regarding their own children: “My … Continue reading

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Recipe Ingredient #3 To Make A Bad Radio Or Television Commercial: Cliches.

Cliches are found in commercials when the copywriter/salesperson/business owner/ad agency comes at the core of the advertisement message from the wrong angle. PHRASES THAT SUCK “For all your _____ needs.” “There’s never been a better time than now!” “It’s the … Continue reading

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Recipe Ingredient #2 To Make A Bad Radio Or Television Commercial: Touting Heritage

Using the length of time your business has been in existence in a commercial does not equal trust in the mind of the consumer. THE PROBLEM Yes, I understand it’s important to the owner to talk about their heritage. When … Continue reading

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Recipe Ingredient #1 To Make A Bad Radio Or Television Commercial: Ego.

This commercial demonstrates how a business owner’s ego will sabotage any chance of success an advertisement may have. That same owner will then claim that radio and television advertising “doesn’t work”. Ugh. THE FIRST QUESTION YOU SHOULD ASK YOURSELF IS: … Continue reading

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Posted in Advertising, Advice, Commercial, magazine, radio, Uncategorized, video | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

A Brilliant Liberty Mutual Insurance Television Commercial!

FINALLY. A television commercial that made me want to watch it again: WHAT THIS COMMERCIAL DOES CORRECTLY AND EFFECTIVELY The visual metaphor of “peeling away” the old car to a new car Explains the benefits of having the option of … Continue reading

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How To Effectively Use Social Media In Radio, TV, and Print Advertising – Part 2

In Part One of this series, I highlighted the biggest mistake businesses make when trying to gather “Likes” on Facebook, or “Follows” on Twitter by simply mentioning social media in traditional advertising. THE ISSUE Your business doesn’t have enough online … Continue reading

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