Tag Archives: change

Recipe Ingredient #2 To Make A Bad Radio Or Television Commercial: Touting Heritage

Using the length of time your business has been in existence in a commercial does not equal trust in the mind of the consumer. THE PROBLEM Yes, I understand it’s important to the owner to talk about their heritage. When … Continue reading

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Recipe Ingredient #1 To Make A Bad Radio Or Television Commercial: Ego.

This commercial demonstrates how a business owner’s ego will sabotage any chance of success an advertisement may have. That same owner will then claim that radio and television advertising “doesn’t work”. Ugh. THE FIRST QUESTION YOU SHOULD ASK YOURSELF IS: … Continue reading

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Posted in Advertising, Advice, Commercial, magazine, radio, Uncategorized, video | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

A Brilliant Liberty Mutual Insurance Television Commercial!

FINALLY. A television commercial that made me want to watch it again: WHAT THIS COMMERCIAL DOES CORRECTLY AND EFFECTIVELY The visual metaphor of “peeling away” the old car to a new car Explains the benefits of having the option of … Continue reading

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Posted in Advertising, Advice, Commercial, radio, video | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment