Tag Archives: change

How To Create An Effective Successful Shoe Store Commercial (Part 2 of 2)

In Part One of this abbreviated series, a local shoe store commercial was dissected because it was so ineffective. Here is that audio again: If I were spending the money for the airtime, here is the commercial I would have … Continue reading

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(Probably) The Worst Shoe Store Radio Commercial You’ll Hear Today – Part 1 Of 2

(I say “probably” because I’m sure there are worse shoe store commercials I haven’t heard yet.) Enough teasing…lets unleash this advertising gem: POP QUIZ: Who was the woman being interviewed? What magazine is she representing? What is her professional title … Continue reading

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How To Apply The “Movie Trailer” Formula For Effective Commercial Advertising

First, please watch the trailer in its entirety (even if your kids made you see this 2,000 times)… If you saw this in the theaters last summer, after the Green Band, the Disney and Pixar logos are a tease…you know … Continue reading

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Commercial advertising’s comedic shift

Imagine you could go back in time to the year 2000. Let’s also say your sole purpose for going back was to simply observe comedy styles of mass media. (Remember, there was no YouTube. Online videos, yes. But no “storage … Continue reading

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