Tag Archives: Coffee

How To Write An Effective Commercial [Pro Tip] – Part 1- The “Coffee Cup Method” – Advertising Expert Tim Burt Explains

There are many ways to pick up a coffee cup. But…what’s the easiest way to do it? By The Handle. Here’s the secret that most advertising “experts” won’t tell you (or they don’t know)… Every single commercial message has a “handle”. Here’s … Continue reading

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Posted in Advertising, Advice, Commercial, magazine, print, radio, Television, video | Tagged , , , , , , , , , | 1 Comment

Transformer + Coffee Maker = Tassimo’s “Brew-Bot” – TV Commercial – Expert Marketer Tim Burt Reviews

First, the commercial: Why This Commercial Works A hallmark of a great advertisement: when the actual runtime feels shorter than it actually is. When I first saw this ad, I thought it was 15 seconds, not 30. This is highly … Continue reading

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Posted in Advice, Commercial, Uncategorized, video | Tagged , , , , , , , , , , , , , | 1 Comment