Tag Archives: Commercial

Alexa? We Have A Problem

The Most Popular Ad Isn’t Always The Best During Super Bowl 52, the (highly flawed) USA Today “Ad Meter” focus group ranked Amazon’s “Alexa Loses Her Voice” commercial as the “winner.” USA Today’s criteria for judging Super Bowl commercials is: … Continue reading

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Winner, Best Ad of 2017: Samsung Trolls Apple – “Growing Up”

As a former, now reformed Apple “fanboy” – believing at one time that the Fruit Company could do no wrong – all it took to break Apple’s stranglehold on the US market (and my belief system) is some smart, devastatingly¬†effective … Continue reading

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Should 9/11 Be Used In Advertising? Tim Burt Explains

Today marks the 15th anniversary of the September 11th, 2001 terrorist attacks. This week, two businesses (1 large, 1 small) decided to reference 9/11 in their advertising. In this short video, I ask whether 9/11 should be used in advertising. … Continue reading

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