Tag Archives: copy

Commercial Advertising Mistake To Avoid: “Crutches”

“For all your ____ needs.”</em This is one of the most common mistakes I hear and read in advertising. HOW AND WHY THIS HAPPENS Copywriters who don’t know how to best convey their message rely on advertisements they’ve heard. Then … Continue reading

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Congratulating The Copywriter Who Wrote…

…the ad I saw in SkyMall magazine on a flight yesterday. It was for a piece of luggage with wheels and a handle. Strolling luggage? Whatever you call it, virtually all of us own a piece or three. I’m also … Continue reading

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How To Apply The “Movie Trailer” Formula For Effective Commercial Advertising

First, please watch the trailer in its entirety (even if your kids made you see this 2,000 times)… If you saw this in the theaters last summer, after the Green Band, the Disney and Pixar logos are a tease…you know … Continue reading

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Commercial advertising’s comedic shift

Imagine you could go back in time to the year 2000. Let’s also say your sole purpose for going back was to simply observe comedy styles of mass media. (Remember, there was no YouTube. Online videos, yes. But no “storage … Continue reading

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