Tag Archives: coupon advertisement

Recipe Ingredient #7 To Make A Bad Radio Or Television Commercial: The Laundry List

All too often, business owners who write their own scripts fail to realize the one simple, core fact when trying to convey a message: what is the one thing you want the audience to remember about your company? You’ll most … Continue reading

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Recipe Ingredient #6 To Make A Bad Radio Or Television Commercial: Sports Celebrities

Sports stars are sports stars┬ábecause they can throw a ball, run or skate really fast, tackle, etc. better than anyone else on the planet. They’re not actors or voice actors. So why do sports teams insist on trying to transform … Continue reading

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Recipe Ingredient #4 To Make A Bad Radio Or Television Commercial: Coupon Ads

The three deadliest words in any radio or television commercial: “Mention this ad…” Of course there are variations: “Tell ’em (DJ or spokesperson) sent you” “Tell ’em you heard it on (radio station) “Say you heard our ad” The list … Continue reading

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Posted in Advertising, Advice, Commercial, magazine, radio, video | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment