Tag Archives: critique

[video] Dumbest Commercial Of 2012 Finalist: TireRack.com “The Talk” – Advertising Expert Tim Burt Critiques

First, please watch the commercial of our nominee: So let me get this straight…the dad finishes reading “The Birds And The Bees” to the son. The son then claims to have a question. We presume about said book. The son … Continue reading

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FarmersOnly.com Commercial Critique – Advertising Expert Tim Burt Reviews

(note: I had no idea until I saw the upload date on YouTube that this commercial is six years old) First, please watch this commercial for FarmersOnly.com http://www.youtube.com/watch?v=iHsuFVkcp1Q What This Commercial Does Very Well It identifies their target audience clearly, … Continue reading

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Fish Sandwich Commercial Battle – McDonald’s vs. Arby’s – Advertising Expert Tim Burt Reviews

First, the commercials in their entirety…in this corner, Arby’s. (Apologies on the audio quality, I had to record this on my iPhone off the television without a direct audio feed) Now, McDonald’s popular ad from 2009: Crunch Time: How Effective … Continue reading

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Super Bowl XLVI Commercial Preview – Chevrolet Camaro – Tim Burt Reviews


After watching and reviewing this upcoming Super Bowl ad for Chevrolet, it appears I’m quickly becoming one of the most hated commercial critics online.

As I noted in the comments below the video on YouTube, this commercial doesn’t work for me on a couple of levels.

Primarily, it sends mixed messages.

First, it says to me unless you’re a guy who just graduated college, this car isn’t for you.

Then, the final shot where the “elderly neighbor” drives off in the Camaro is conflicting and confusing.

If your target audience IS the recent college dude, then you’ve hit the bulls-eye.

Conversely, if your target audience is the senior-citizen neighbor, you nailed it again.

But I’m guessing that Chevrolet is looking for a wider base than either a 22-year old, or someone who is on their way to the Early Bird Special.

The major difference between this commercial and last year’s outstanding Volkswagen ad with the Darth Vader kid is: charm.

The VW commercial had innocence and imagination. This is boisterous, loud, and boastful (which is what you’re going for when you drive a yellow Camaro, I suppose).

Yes, the acting is very good. It’s well shot and directed (mostly).

My one main sticking point with the direction: had the refrigerator been more prominently displayed in front of the car, it would have more impact.

As for the car itself: what makes this Camaro different from prior year models? We never know. Unless you’re in the market for one, you won’t know. Or care.

Some of the comments directed towards my remarks on YouTube imply that I’m just supposed to “enjoy” the ad.

Since when are commercials supposed to “entertain” and not make the client money?


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Super Bowl 2012 XLVI Commercials: When Everyone Becomes A Critic

While 60,000+ people will be in Indianapolis watching the Super Bowl in person, the one thing they won’t see are the commercials. This year, a record price of $4 million was spent for one thirty-second ad. After leaving the one … Continue reading

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