Tag Archives: definition

The Rampant Misuse Of The Word “Branding” – Advertising Expert Tim Burt Explains

In advertising/marketing circles, you’ll hear many people carelessly throw around the term “branding” when referring to a commercial (radio, t.v., web, etc.). I guess it’s because the term “positioning” (which is actually what an advertisement does) isn’t as sexy. “Branding” … Continue reading

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Posted in Advertising, Advice, Commercial, magazine, print, radio, Television, video | Tagged , , , , | 3 Comments