Tag Archives: expert

FarmersOnly.com Commercial Critique – Advertising Expert Tim Burt Reviews

(note: I had no idea until I saw the upload date on YouTube that this commercial is six years old) First, please watch this commercial for FarmersOnly.com http://www.youtube.com/watch?v=iHsuFVkcp1Q What This Commercial Does Very Well It identifies their target audience clearly, … Continue reading

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Babes ‘N Donuts – Scion IQ Commercial Review – Advertising Expert Tim Burt Critiques

What do car tricks and pastry have in common? Donuts. Isn’t that clever. Here’s the latest “banned” auto commercial due to…well… After watching this “ad” (because its run time is approximately 37 seconds, it wouldn’t be for broadcast television), here … Continue reading

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Fish Sandwich Commercial Battle – McDonald’s vs. Arby’s – Advertising Expert Tim Burt Reviews

First, the commercials in their entirety…in this corner, Arby’s. (Apologies on the audio quality, I had to record this on my iPhone off the television without a direct audio feed) Now, McDonald’s popular ad from 2009: Crunch Time: How Effective … Continue reading

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Super Bowl XLVI Commercial Preview – Chevrolet Camaro – Tim Burt Reviews

http://www.youtube.com/watch?v=LHNgyZMqlYc&lc=bwTAMHcNa13aGer5vWg31zTEqR8-9LkLI1-4LFoYD-k&feature=inbox

After watching and reviewing this upcoming Super Bowl ad for Chevrolet, it appears I’m quickly becoming one of the most hated commercial critics online.

As I noted in the comments below the video on YouTube, this commercial doesn’t work for me on a couple of levels.

Primarily, it sends mixed messages.

First, it says to me unless you’re a guy who just graduated college, this car isn’t for you.

Then, the final shot where the “elderly neighbor” drives off in the Camaro is conflicting and confusing.

If your target audience IS the recent college dude, then you’ve hit the bulls-eye.

Conversely, if your target audience is the senior-citizen neighbor, you nailed it again.

But I’m guessing that Chevrolet is looking for a wider base than either a 22-year old, or someone who is on their way to the Early Bird Special.

The major difference between this commercial and last year’s outstanding Volkswagen ad with the Darth Vader kid is: charm.

The VW commercial had innocence and imagination. This is boisterous, loud, and boastful (which is what you’re going for when you drive a yellow Camaro, I suppose).

Yes, the acting is very good. It’s well shot and directed (mostly).

My one main sticking point with the direction: had the refrigerator been more prominently displayed in front of the car, it would have more impact.

As for the car itself: what makes this Camaro different from prior year models? We never know. Unless you’re in the market for one, you won’t know. Or care.

Some of the comments directed towards my remarks on YouTube imply that I’m just supposed to “enjoy” the ad.

Since when are commercials supposed to “entertain” and not make the client money?

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Super Bowl 2012 XLVI Commercials: When Everyone Becomes A Critic

While 60,000+ people will be in Indianapolis watching the Super Bowl in person, the one thing they won’t see are the commercials. This year, a record price of $4 million was spent for one thirty-second ad. After leaving the one … Continue reading

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TV Commercial Fail: FedEx “Auto Repair Shop”. Tim Burt Critiques

When you absolutely, positively have to have a misguided, lame advertisement….watch this 2011 commercial for FedEx: The first time I saw this my initial reaction was it was for Google or another search engine company. THE ISSUE When the “shop … Continue reading

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A Common Advertising Mistake To Avoid: Arrogance. Tim Burt Explains

Here’s a virtually sure-fire way to drive potential customers away from your business: arrogance (but not to be confused with ego). For example: “At ABC Orange Juice, our juice is the best. We use only the ripest Florida oranges, hand … Continue reading

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