Tag Archives: Friday

Black Friday Is Dead. Ready For Black Thursday (And Wednesday)? Advertising Expert Tim Burt Explains

Black Friday – As You Know It – Is Dead After visiting 5 malls in 6 hours on Black Friday, here’s who didn’t show up: In prior years, you couldn’t walk 5 feet without bumping into 10 people. Now…it’s like … Continue reading

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Finalist: Best Black Friday Commercial of 2014 – Old Navy – Tim Burt Critiques

In my previous post, I gave my opinion as to whether stores should be open on Thanksgiving (before Black Friday). The short answer is yes – if – the stores give you a reason to be there. This ad has the best … Continue reading

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Should Stores Be Open On Thanksgiving? – Advertising Expert Tim Burt Discusses

Here in the U. S., Thanksgiving isn’t for another week. Traditionally, that day marks the official start of the Christmas shopping season. Yet, you wouldn’t know it from the onslaught of ads everywhere ramming “holiday” offers down the throats of the … Continue reading

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A Classic Commercial Fail: See Our Ad In This Magazine! But WHY?

How many radio or television advertisements have you heard asking you to “see our ad in (magazine title) magazine”? Was your curiosity tripped enough to actually buy said publication to see what the great mystery payoff was? Me neither. THE … Continue reading

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How The Rebecca Black Song “Friday” Illustrates A Common Problem In Commercial Advertising

If you haven’t seen the internet phenomenon/punching bag known as Rebecca Black’s song “Friday”, please watch this first…you can stop around :45. (UPDATE 6/16/11:  Ms. Black pulled her video off YouTube claiming “Copyright Infringment”…so try this link if you must … Continue reading

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