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Tag Archives: how to
How To Create An Effective Radio/Television Commercial Without A Script – Tim Burt Explains
Local radio and television commercials are usually ridiculed and ignored far more often than they are acted upon by the audience. They’re on in every city, every hour, every day. The owner of (insert business here), rambling on from a … Continue reading
Posted in Advertising, Advice, radio, Television
Tagged Commercial, how to, radio, Script, television, write
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TV Commercial Fail: FedEx “Auto Repair Shop”. Tim Burt Critiques
When you absolutely, positively have to have a misguided, lame advertisement….watch this 2011 commercial for FedEx: The first time I saw this my initial reaction was it was for Google or another search engine company. THE ISSUE When the “shop … Continue reading
Posted in Advertising, Advice, Commercial, magazine, radio, video
Tagged AAAAAA, ad, advertisement, advertising, agency, Air, audience, auto, broadcasting, burt, Business, campaign, change, Commercial, copywriting, create, effective, Ex, expert, Fed Ex, FedEx, free, guide, help, how to, Internet, live, louis, marketing, media, online, performance, production, radio, saint, St louis, St., STL, television, tim, tim burt, tim burt media, tips, tv, writing
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(video) How To Make A Better Commercial? Use The “Post-It Note” Formula + “The Two B’s”
How do you make a better commercial? It all starts with these critical elements: “The Post-It Note Formula, and “The Two B’s”. I discuss how to implement them in this video: (I’m about to board a plane and can’t post … Continue reading
Posted in Advertising, Advice, Commercial, magazine, radio, video
Tagged ad, advertisements, advertising, better, Commercial, effective, how, how to, make, media, money, online, radio, television, tim, tim burt, tv, web
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Recipe Ingredient #10 To Make A Bad Radio Or Television Commercial: Asking A Dumb Question
A common misconception among copywriters is: “Don’t start off a commercial with a question. If the listener/viewer answers ‘no’, you’ve lost them“. I agree with that to a point. But there’s one very important word missing from the first … Continue reading
Posted in Advertising, Advice, Commercial, magazine, radio
Tagged ad, advertisement, advertising, agency, Air, burt, Business, campaign, Commercial, copywriting, create, doctor, Dr, effective, expert, free, guide, help, hospital, hospital commercial, how to, louis, marketing, media, medical, online, performance, production, radio, saint, St louis, St., STL, Successful, television, tim, tim burt, tim burt media, tips, writing
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Recipe Ingredient #9 To Make A Bad Radio Or Television Commercial: Script By Committee
What happens when too many people offer opinions into a script? (note: This is most common with commercials in the medical field.) MYTH All decision-making employees should have an opinion on what the commercial should “say”…which leads to… Trying to cram … Continue reading
Posted in Advertising, Advice, Commercial, magazine, radio
Tagged ad, advertisement, advertising, agency, Air, burt, Business, campaign, Commercial, copywriting, create, doctor, Dr, effective, expert, free, guide, help, hospital, hospital commercial, how to, louis, marketing, media, medical, online, performance, production, radio, saint, St louis, St., STL, Successful, television, tim, tim burt, tim burt media, tips, writing
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