Tag Archives: Internet

How The Radio Industry Could Benefit From Bitcoin, Cryptocurrency, And The Blockchain.

Will the radio industry learn from their past (and present) mistakes with the internet when it comes to the blockchain and cryptocurrency? Continue reading

Rate this:

Advertisements
Posted in Advertising, Advice, blockchain, Cryptocurrency, radio, video, website | Tagged , , , , , , , , , | Leave a comment

Commercials Are Either “Creative” Or “Effective”, Very Rarely Both – Advertising Expert Tim Burt Explains

So, What’s A “Creative” Commercial, Anyway? It’s 99.8% of all advertising you see and hear on a daily basis, in my opinion…which sounds great, until you realize that most consumers can remember the premise of a commercial, not the advertiser. … Continue reading

Rate this:

Posted in Advertising, Advice, Commercial, magazine, print, radio, video | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Don’t Say This Bad Word In Your Commercial – Part 1 – Commercial Advertising Expert Tim Burt Explains

There are a few hard-and-fast rules in commercial advertising. Occasionally, some can be “bended”, but this one can’t. I’ve heard it called by two different names, but both carry the same meaning: Paralysis By Analysis Choice Paralyzes Response Simply put: … Continue reading

Rate this:

Posted in Advertising, Advice, Commercial, magazine, radio, video | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Commercial Advertising Guilt By Disassociation, NCAA Style. Tim Burt Explains.

What do jewelry stores, car dealers, and auto repair shops have to do with the NCAA College Basketball tournament? NOTHING. If you’re wondering why commercial advertisers insist on linking themselves with the hoops-bracket fever, it’s due to laziness. By trying … Continue reading

Rate this:

Posted in Advertising, Advice, Commercial, radio, video | Tagged , , , , , , , , , , , , , | Leave a comment

Commercial Advertising Mistake To Avoid: “Crutches”

“For all your ____ needs.”</em This is one of the most common mistakes I hear and read in advertising. HOW AND WHY THIS HAPPENS Copywriters who don’t know how to best convey their message rely on advertisements they’ve heard. Then … Continue reading

Rate this:

Posted in Advertising, Advice, Commercial, magazine, radio, video | Tagged , , , , , , , , , , , , | Leave a comment

TV Commercial Fail: FedEx “Auto Repair Shop”. Tim Burt Critiques

When you absolutely, positively have to have a misguided, lame advertisement….watch this 2011 commercial for FedEx: The first time I saw this my initial reaction was it was for Google or another search engine company. THE ISSUE When the “shop … Continue reading

Rate this:

Posted in Advertising, Advice, Commercial, magazine, radio, video | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 3 Comments

Recipe Ingredient #7 To Make A Bad Radio Or Television Commercial: The Laundry List

All too often, business owners who write their own scripts fail to realize the one simple, core fact when trying to convey a message: what is the one thing you want the audience to remember about your company? You’ll most … Continue reading

Rate this:

Posted in Advertising, Advice, Commercial, magazine, radio, video | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment