Tag Archives: Korean

[video] The Commercial That’s 200% Too Long – Korean Air – Advertising Expert Tim Burt Critiques

I’m not quite sure how this Korean Air commercial is intended to be used, but please watch this first: The airtime required to air an almost three-minute advertisement on traditional television would be outrageously expensive. Therefore, I’m not certain that … Continue reading

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The first 2/3 of this Korean Air commercial is selling what?

A tenant of a great television commercial: if you watch it with the sound off, and it makes you want to turn up the volume, it’s creating a desired effect. That is, it has tapped into your curiosity to learn … Continue reading

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